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Design Philosophy

The idea behind the collections is to create a sophisticated and international design.

Our collections are created by a modern and energetic design team in close cooperation with sales, which gives the products a commercial look.

They always have a range of styles with a funky vibe mixed with raw femininity.

Easy to wear and easy to love is the best way to describe the look and feel of ICHI. By creating stylish and uncompromising yet original and affordable designs, we make sure that the ICHI girl is always one step ahead.

Every collection is designed with a theme, which is a reflection of our time and the influences we see.

We create poetic clothes with beautiful prints and focus on the details.

ICHI is feminine fashion for the edgy, vibrant and sophisticated city girl. ICHI is cheerful in its mixing of styles and constantly challenging in its use of fabrics, shapes and colours. ICHI is affordable fashion, with a clear designer’s signature – extraordinary but easy to wear.

ICHI is also easy to shop online. Start right here where you will find a large selection of our feminine and sensual styles.

Shop ICHI today, wear ICHI tomorrow.

Do you want to know more about ICHI? Visit


Please contact our customer service in case you have any questions regarding an order or a product:

Phone: +45 97 41 04 15

ICHI ∙ Niels P Thomsens vej 3 ∙ 7500 Holstebro ∙ DK ∙ +45 97 41 04 15 ∙