The idea behind the collections is to create a sophisticated and international design.
Our collections are created by a modern and energetic design team in close cooperation with sales, which gives the products a commercial look.
They always have a range of styles with a funky vibe mixed with raw femininity.
Easy to wear and easy to love is the best way to describe the look and feel of ICHI. By creating stylish and uncompromising yet original and affordable designs, we make sure that the ICHI girl is always one step ahead.
Every collection is designed with a theme, which is a reflection of our time and the influences we see.
We create poetic clothes with beautiful prints and focus on the details.